adidas — São Paulo, BR
Led the Open Source strategy across Latin America, Mexico, Colombia, Argentina and Brazil
Global Project Management
I navigate chaos with precision. At adidas Brazil, I led a 3SL Athletics collection through Argentina’s import crises, renegotiating vendor contracts to keep margins intact while developing new ranges to launch the open source project during the Rio 2016 Olympics, aligning creatives across 4 countries. For Bayer’s G4A Summit, I transformed in-person events into global virtual experiences tripling international attendance. My secret? Agile workflows with moving pieces and partners—resilience isn’t a skill, it’s a mindset.
Cross-Functional Leadership | Risk Mitigation | Vendor Relations
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adidas — Portland, OR, USA
NCAA Range strategy for Training and Athletics gear across American Universities
Apparel Systems
International Market Localization | Design-to-Production Workflows
Cultural nuance isn’t a buzzword—it’s my blueprint. Leading adidas’ São Paulo design division, I reverse-engineered global trends for the local relevance, blending WGSN forecasts with street culture to boost training market share by 18%. At Lisbon Fashion Week, I co-developed BIC x V!TOR jewelry, aligning timeless practicality of a 60-year-old French label with Lisbon’s avant-garde scene. Whether adapting Costco's 'quality goods at the lowest price' ethos into tech packs or collaborating with Vogue Portugal on campaigns, I build systems that respect both spreadsheets and souls.
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CDP, Community Development Partners — Portland, OR, USA
Creative Direction for, Las Flores, 175 Unit Affordable Housing Project in Oregon City
Community-Focused Project Management
Culture-Focused PM | Stakeholder Alignment
It's not just about managing projects—it's about building belonging. For Las Flores, a 175-unit affordable housing initiative by CDP - Community Development Partners, I mediated between developers and artists to embed murals and designing community spaces without compromising deadlines. At Museu de Sant Boi, I co-created installations with Barcelona’s immigrant women, using textile workshops as tools for integration. Even corporate projects get the human touch: My ThinkersLab initiative at adidas bridged siloed teams, lifting employee satisfaction scores by 22% through cross-departmental team-building workshops.
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TEDxPortland — Portland, OR, USA
TEDxPortland conference at the 10 year celebration of the event 2022
Public Speaking
TEDx speaker | Workshop Facilitation | Design Lecturing
I turn stages into conversations. My TEDxPortland talk on HIV stigma, I argued that prejudice isn’t a personal flaw—it’s a design flaw in how societies operate. At universities or Unicorn Startups, my workshops help teams internalize goals and streamline communication. My goal? To leave teams not just inspired, but armed with tools to execute tomorrow.