In this impassioned, vulnerable talk, Vitor shares his own personal HIV journey. By leaning into the power of stories to be part of a global solution, he courageously engages the audience to join him by challenging stigmas and assumptions.
Breaking the stigma around HIV | TEDxPortland
At TEDxPortland, I proved stories shatter stigma. Now, I help brands harness that same power to build trust and catalyze change
1. Truth as Foundation
Transformed a local health forum into a global virtual ecosystem reaching 5K+ attendees across 12 time zones. By redesigning engagement frameworks for remote storytelling, we tripled international participation while maintaining human connection.
Digital Experience Design | Bayer G4A
2. Powerful Stories Transcend Borders
I’m a cross-silo leader who treats market share gains and cultural relevance as design challenges—because powerful stories transcend borders
Created a company-wide language translation system that decoded 'design speak' for marketers and 'margin math' for creatives. By facilitating peer-to-peer workshops, we bridged departmental silos and lifted employee satisfaction 22% - proving shared vocabulary builds better products.
ThinkersLab | adidas
3. Team Alchemy Through Language
Decoding 'design speak' for marketers and 'margin math' for creatives—because challenge breeds opportunity
Designed and produced 10+ seasonal apparel collections showcased at Lisbon Fashion Week, Poland Fashion Week in Łódź, Berlin’s Bread and Butter, and Pure London trade fairs. Secured media coverage in Vogue, Vice, GQ, WAD (France), and Collezioni Sports & Street (Italy).
V!TOR Fashion Brand | Lisbon/Berlin
4. Brand Voice As Strategic Scalpel
Crafting singular identities—proving authenticity drives attention
When Argentina restricted 50% of imports, I spearheaded a pivot to 100% locally produced apparel range: the 3SL ThreeStripeLife collection. Bridging communication between German HQ and local teams, we met regional demands while increasing profit margins by 30% despite production constraints.
3SL Argentina Exclusive Range | adidas
5. Systemic Problem Solving & Innovation
I’m a proven problem solver who thrives on improving workflows through design strategy—directing opportunity from chaos
Mediated between developers, designers and artists to embed cultural narratives into a 175-unit housing project. By co-designing murals and community spaces, we proved neighborhood identity can be built on schedule and budget.
Las Flores | CDP
6. Cultural Codex and Beyond
I don't 'localize' stories—I redesign them from within
These stories represent 20+ years of transforming cultural insight into operational impact across 5 countries and 12 industries.
São Paulo Collection, Lisbon 2010