LAS FLORES

CDP Community Dev. Partners

CREATIVE DIRECTION FOR AFFORDABLE HOUSING DEVELOPMENT

Design: A warm and inspiring visual system anchored on a flower motif symbolizing the bloom of community. Paneled walls (common in affordable housing) became our white canvas. From there, a rose curve (spirograph‑generated) and a color palette carrying the design team's hopes into every corner.

Marketing: A low‑budget project with a high‑impact solution. Budget shifting and efficiency through collaboration – architects, landscape designers, FF&E, art specialists, and more. The result? A 360° design that feels premium on a tight budget.

Storytelling: Robert Rauschenberg's White Painting as our starting point: a blank slate awaiting the bloom of community and its creators. Every choice nurtured the conditions for residents to flourish, not just inhabit.

Project Mgmt: Buy‑in between partners was key – an open‑minded developer willing to shift budget toward creative needs. We were building a home. Nurturing future homes. Recognized as a 2025 AHF Readers' Choice Awards Family Finalist and a 2025 DJC Top Project – an incredible feat for such a small‑budget development.

(Design + Marketing ÷ Storytelling) × Project Management =

Las Flores is proof that collaborative efforts create the conditions for a blooming community even in dire situations.

ROCKWOOD VILLAGE

CDP Community Dev. Partners

Design: in collaboration with Brian Strand

Marketing: Lisa Martinez

Storytelling: with brand strategy by Pastilla

Project Mgmt: in collaboration with Marian Simmons and Joe Zaniker