ADIDAS  DESIGN 

SYSTEMS

Design: in collaboration with Brian Strand

Marketing: Lisa Martinez

Storytelling: with brand strategy by Pastilla

Project Mgmt: in collaboration with Marian Simmons and Joe Zaniker

THINKERSLAB

adidas

Design: in collaboration with Brian Strand

Marketing: Lisa Martinez

Storytelling: with brand strategy by Pastilla

Project Mgmt: in collaboration with Marian Simmons and Joe Zaniker

X-FIT - X FUNCATIONAL INNOVATION TEAM

adidas

Lewis Mumford

The first human tool was the mind:

the idea of a Megamachine is the human mind at scale.