THINKERSLAB

adidas

(Design + Marketing ÷ Storytelling) × Project Management =

Design Systems Exercise for a global collaboration framework built on data, interviews, and workshops between design, marketing, and development at adidas – developed under the Makerlab units in the US and Germany, it built bridges, incentivized innovation, and elevated eNPS across global offices.

X-FIT - X FUNCATIONAL INNOVATION TEAM

adidas

(Design + Marketing ÷ Storytelling) × Project Management =

Cross‑Functional Innovation Team (X‑FIT) leadership at adidas São Paulo and Buenos Aires – facilitating workshops and mentoring across marketing, development, and design to align local expertise with global KPIs of innovation.

Paulo Freire