BRAZIL SWIM

adidas

(Design + Marketing ÷ Storytelling) × Project Management =

Swim Market Dominance, differentiation and reverse engineering strategies: adidas dominates, but competitors explore patterns for share. We brought Brazilian vibes, expanded value collections (men then women), reverse-engineered construction to cut operations, and created the essential swimsuit—an icon that persisted for seasons.

THREE STRIPE LIFE

adidas

RANGE DESIGN FOR THREE STRIPE LIFE (3SL) EXCLUSIVE COLLECTION

Design: A design‑to‑cost exercise in close partnership with vendors in Buenos Aires, Argentina. Through collaboration, we created AOP (all‑over print) systems where one factory development yielded four different results. Cost constraints and high inflation pushed us to swap technological finishes for artisanal ones – elements that cost less but felt more premium. A collection for young athletes, men and women, that broke the mold of local creation during economic crisis.

Marketing: The 3SL branding, called out directly on the garments, created its own buzz. Zero communication budget, zero support. We dropped online sales to cut photography and handling costs – the selling point was touch and feel. A close partnership with Latin America Marketing (Sabine Ederer), Argentina C2C teams (Maria Florencia), and global HQ in Germany made the collection work.

Storytelling: We inverted the values of economic hardship. Adidas was required to produce locally, but local production was expensive and underdeveloped. Products launched with zero or negative margins, while international goods had to perform twice as hard to cover the losses. This reverse‑engineering system generated surplus through years of turmoil.

Project Mgmt: Collaboration from factory to consumer, with HQ support. Without the tight‑knit partnership across every link, 3SL never would have left the ground.

(Design + Marketing ÷ Storytelling) × Project Management =

Range Design for a crisis‑born collection that turned local constraints into creative fuel – where zero margins and artisanal finishes became a winning formula for young athletes in Argentina.

NCAA

adidas

(Design + Marketing ÷ Storytelling) × Project Management =

Apparel Design Strategy for NCAA collections – collaborating with marketing and sales to create two directional lines: SWAT (black base, logo placement, sleek design for individual growth and university life) and SKWAD, a full school color apparel (for team spirit and community integration), with reversible pieces to honor the duality of that life stage. Designed and adapted for over 100 U.S. colleges using adidas gear.